Jon Cline

SSKI vs. KISS: Schema and a Smooch for Marketing

By Jon Cline @ 11:00 AM January 09, 2008
Found in: Jon Cline
Recall is a strong ally in your marketing plan.
I used the word “schema” in the headline. This isn’t a common word to you unless you are a psychology buff or a savvy marketer. Before I explain why, let’s take a little test on recall to illustrate my point.read