Jon Cline is CEO and Marketing Director for Enthusiast Web Solutions in Los Angeles. He has contributed to publications by MarketingSherpa and ITWorld and presented by request of MAP and Salesforce.com. At Enthusiast, Mr. Cline helps small businesses benefit from revolutionary web solutions that are manageable, measurable and deliver results.

SSKI vs. KISS: Schema and a Smooch for Marketing

By Jon Cline @ 11:00 AM January 09, 2008
Recall is a strong ally in your marketing plan.
I used the word “schema” in the headline. This isn’t a common word to you unless you are a psychology buff or a savvy marketer. Before I explain why, let’s take a little test on recall to illustrate my point.read